Genity

Genity is a cloud computing startup focused on empowering users to take control of their data security. During the branding process, we began with in-depth discovery sessions to understand their core values, target audience, and competitive landscape. A key theme that emerged was “control”, which became the foundation for the visual identity. To represent this concept, we explored stylized interpretations of the “control” symbol, aiming for a balance between technological sophistication and user accessibility. Additionally, we developed a versatile color palette to support Genity’s diverse range of products, ensuring the brand could adapt and scale across different offerings while maintaining a cohesive identity. The final branding system reflects Genity’s mission—a modern, trustworthy identity that reinforces user empowerment in data security.